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As GenAI increasingly becomes mainstream, its applications in smartphones are fast becoming a key design vector for smartphone manufacturers.
estimates that GenAI smartphone shipments will grow 364% year-over-year in 2024, reaching 234.2 million units, growing to 912 million units in 2028 implying a compound annual growth rate (CAGR) of 78.4% for 2023-2028.
Over the past year, many market participants have announced their own set of artificial intelligence (AI) tools to demonstrate smartphone UX changes. These are based on various foundational models, large and small language models (LLM and SLM) enabling generative AI (GenAI) features with on-device processing, and multimodal input and output. The OEMs have a hybrid approach to enabling AI features-device-based for localized and cloud-based for heavy computational activities. Technology News Today
While many of these AI features are presently limited to premium smartphones, we should expect to see these trickle down the pecking order made possible by the use of cloud-based AI solutions as these devices will lack necessary hardware. Technology News Today, However, a reduced scope and privacy/latency remain key considerations. Below are some of these features and how they are different across the OEMs.
Almost every key OEM has announced features/tools for photo/video editing, writing/editing, translation and interpretation, summarizing, search enhancement etc., Technology News Today, targeting the most used smartphone features. To most users, it may not matter if AI is the enabler as long as they get a better outcome. Case in point, users are more interested in the final portrait photo than in the hardware, software, or AI driving it.
A big hit, according to the market participants, are Circle to Search, a Google AI feature tied to Android 14, mentioned by Samsung in their earnings in Apr 2024 as the most used feature and Eraser which OPPO claimed is used 15 times per day on average. Live translation is another extremely useful feature overcoming the barriers of language and can be used conveniently even in an offline mode. There is also increased focus on wellness, where Google, for example has Sleep and Snore detection, Samsung recently announced Sleep Apnea detection, and Apple has been talking about monitoring vitals.
Disclaimer: This is an AI-generated live blog and has not been edited by LiveMint staff.
03 Oct 2024, 06:40:09 AM IST
Technology News Today Live: Consumers see GenAI features in smartphones as gimmick, potentially hurting sales
- In 2022, Google introduced generative AI features in the Pixel 7 smartphone lineup, even though its 2023 edition of the Pixel 8 was touted as the first big ‘AI phone’. Hot on its heels, Samsung showcased the Galaxy S24 lineup, Technology News Today, touting it as “the world’s first AI phone.”
- Recent insights show that many consumers view generative AI (GenAI) features in smartphones as gimmicky, which could potentially hurt sales in an already stagnant market. Despite manufacturers like Google and Samsung pushing GenAI tools in devices like the Pixel 8 and Galaxy S24, users are not fully convinced about their everyday utility. Features like advanced photo editing, real-time language translation, and AI-powered content creation are impressive, but some customers feel these additions don’t significantly enhance their smartphone experience, especially when coupled with higher device costs.
One of the primary issues is that while these AI tools have potential, they often don’t seem to address the real needs of most users. Technology News Today, consumers are hesitant to pay more for features that feel experimental or non-essential, contributing to slower adoption and possibly softer sales. Moreover, concerns about privacy, security, and over-reliance on AI for tasks traditionally handled by users also play a role in this perception